I wonder if he's convinced himself that he's "Mr. Cool ICE" yet? And if he has, now what??
Oh I'm sure he convinced himself long ago that Ice was indeed "Cool" and because he was also "cool" or his buddies told him so, he should have that magnificent piece of abstract thought tattooed on himself in a couple different places.
::slow clap:: Well done sir, well done.
Unless, he's an icecream man who just took advertising to the extreme? But you don't say it like that, you say
EXTREME!!!!! 
Nah, probably not.